Two ways to do this
They work on their own or together. Most firms start with the tools.
The tools, on your website
An inheritance tax check and a Land Registry form filler, running on your own site under your branding. Free to your clients and to anyone who finds you. Both finish by telling the visitor to speak to you.
£750+VAT a year · no set-up fee
Try them below ↓The estate pack, under your name
Eight parts covering an estate from the first phone call to the Land Registry transferring the house, branded as yours. You sell it to clients at a recommended £495.
£1,500+VAT set-up
then £1,500–£2,500+VAT a year
Who's behind this
Graeme Stewart. I have been an estate planner for fifteen years, and still am — three or four client visits a day, same as you. You'll know the appointments I mean — the will, the LPAs, a conversation about the house, and then everyone shakes hands and the file goes in a drawer.
What kept bothering me was what happened next. Years later somebody dies and the family has none of it. They don't know which banks, which pensions, whether the first spouse's allowances were ever claimed. They ring a solicitor they've never met and pay thousands of pounds for somebody to find out what the client could have written down in an afternoon.
So I built the thing I always wanted to hand people at the end of that appointment. Then I built the tools that go with it. This page is me offering you the whole lot with your name on it instead of mine.
The free tools, on your website
These run on your own site under your name, free to whoever uses them. They are what brings the next client to you, and what your existing clients reach for when somebody dies. Nothing here is sold to anybody — both tools end by pointing the visitor at you.
The estate check
Six questions, two minutes, and it tells somebody whether an estate will pay inheritance tax — including pensions, correctly, either side of April 2027. Then it recommends your pack, at your price, with your phone number underneath.
Try it. It's set up below as a fictional firm; on your site it's yours. Put a small estate in and watch where it ends.
The Land Registry form filler
One set of answers in; completed DJP, AS1, AP1 and ID1 forms out, filled and ready to sign. This is the part of estate administration that sends people to a solicitor, and it is the part that gets applications bounced nine months later.
If you know of another tool that does this, I would genuinely like to see it — I built this one because I couldn't find it.
Nothing a visitor types reaches your server, or mine. It is all filled on their own computer, in their own browser. You take custody of nobody's data by putting this on your site, and it adds no cookie to it.
What your client walks away with
Eight parts, branded with your logo, your contact details and your services. Not a leaflet — a working pack they fill in with you sitting next to them, and the only thing I know of that covers an estate from the first phone call to the Land Registry transferring the house.
Every firm hands a client something at the end of an appointment. A summary letter, a folder, a "keep this safe" sheet. None of it survives contact with an actual death, because none of it was written for the person who has to do the work. This pack is. It is written for a son or daughter at a kitchen table at nine o'clock at night, three weeks in, with a pile of post and no idea what happens next — and it was written by somebody who has spent fifteen years sitting on the other side of it, with the people making the plans, watching the thing their families would actually need never get written down.
Your Estate Record
Everything in one place: accounts, policies, pensions, the digital life, where the will is, who holds what. The part that saves the family months.
The Executor's Guide
What to do, in what order, from day one. Written for somebody who has never done it and is doing it while grieving.
The inheritance tax calculator
A live spreadsheet that works out the position — nil rate band, residence nil rate band, the taper, transferable allowances. Correct either side of April 2027.
The Pensions Guide
Which pensions count, how to trace the ones nobody mentioned, and the income tax deduction most beneficiaries never claim.
Pension letter templates
Ready to send to scheme administrators, who are the slowest people in this entire process.
Estate letter templates
Banks, investment providers, creditors, beneficiaries, HMRC. The early post, written.
The April 2027 Briefing
What changes, who it hits, and what can still be done about it before the date.
Transferring the Property
The Land Registry half, in full: which route, which forms, what gets applications rejected, and what the fees actually are.
It is already pension-ready. Most things aren't.
From 6 April 2027 unused pension funds come into the estate for inheritance tax. HMRC expects tens of thousands of estates a year to pay more, and thousands to be dragged into inheritance tax that never would have been.
Every client you have seen in the last five years whose plan assumed the pension sat outside the estate is now holding a plan that is wrong. That is a reason to go back to them — and a pack that is already correct for the new rules is a reason they will take the meeting.
Why it sells at the table
This isn't a product you have to find customers for. You are already sitting in front of them, they have already decided to spend money on getting their affairs in order, and you have already earned the right to tell them what else is missing.
Most firms price this between £395 and £750. £495 is typical. A sole practitioner in a market town and a firm in the home counties are not selling to the same people, and you know your own better than I do — so this is a recommendation, never a term of the licence. What you are charging for is the pack plus you: your advice, your time going through it, your file holding a copy. I sell unbranded versions direct to the public for considerably less, because I find those customers through a website and they get a download and nothing else. You have the relationship. You can charge for it.
Everything after that is margin on a product that costs you nothing to deliver — and the licence fee never moves, however many you sell or however many people you have selling it.
Here is what it looks like after that. Two to three packs a week per consultant is the assumption — deliberately conservative for somebody doing fifteen or more will and LPA appointments a week, and costed at 48 working weeks rather than 52, because nobody sells every week of the year.
| Consultants selling it | At 2 a week | At 3 a week |
|---|---|---|
| One | £47,520 | £71,280 |
| Three | £142,560 | £213,840 |
| Five | £237,600 | £356,400 |
| Ten | £475,200 | £712,800 |
That is added revenue, every year, from appointments you are already having, with clients who are already sitting in front of you, on a product that costs you £2,500 a year however many of them you sell. Nine packs covers the whole licence. For somebody doing fifteen appointments a week, that is an attach rate of about one in eighty — and everything above it is margin.
What it costs you
| Licence | Set-up | Each year |
|---|---|---|
| Full licence — sole practitioner | £1,500+VAT | £1,500+VAT |
| Full licence — two or more consultants | £1,500+VAT | £2,500+VAT |
| The tools only | None | £750+VAT |
£2,500 a year is the ceiling. A firm with ten people selling this pays exactly what a firm with two pays. No seat counting, no true-up at renewal, and no penalty for growing.
Set-up covers branding all eight parts with your logo, details and services, and configuring the tools for your site. The annual fee covers keeping it all current, and there is a great deal coming: HMRC's final pension guidance in spring 2027, the inheritance tax service moving online from 2027–28, and HM Land Registry reissuing its forms regularly.
What you are buying with the annual fee is being right. An out-of-date threshold in something carrying your logo is worse than not having it at all. Invoiced annually, no monthly billing, no term beyond the year you have paid for.
The questions firms ask
Is this giving our clients legal advice under our name?
No, and every part says so. The pack is educational information and practical record-keeping, not personalised financial, tax or legal advice, and it says it is not a substitute for a solicitor or an FCA-regulated adviser. Applying for a grant of probate is a reserved legal activity and the pack does not do it. That wording is not removable — it protects you more than it protects me.
A client could buy this from you directly for less. What do we say?
Unbranded versions are sold to the public at £45, £129 and £189. You should know that before you price, because a client may find them and you would rather hear it from me than from them. The answer is the service: mine is a download, yours is the same material with somebody who knows the family sitting beside them while they fill it in, held on your file, reviewed, and backed by a person they can ring. Firms that price this way say so openly and the question stops being awkward. If you would rather not have the conversation at all, bundle it into a package at a single fee and it never arises.
How much work is it for us?
Send your logo, your contact details and the services you want listed. I brand all eight parts and send them back. Two lines of code put the tools on your site. Ten minutes of your web person's time, and nothing after that.
What happens when the rules change?
I rewrite it and send you the new version. The tools update on my servers, so your copies change at the same moment without anybody touching your website. I check the Land Registry forms, fees and guidance every month, including the version stamp on the PDFs themselves.
What if we stop paying?
Said plainly so it is not a surprise: the tools on your page stop and show a short notice asking you to get in touch. The documents you have already given clients are theirs and stay theirs. You would have had an email from me well before any of that.
See it with your own name on it first
Email me with your firm name and website and I'll set up a preview with your own branding, so you can see exactly what your clients would see before you commit to anything. No deposit and nothing to sign to get that far.